The journal
Care · 2 min read · January 2026
Care guide: keeping the print sharp for years
Cold water, inside out, no dryer. A two-minute routine that doubles the life of a printed tee.
Wash cold and inside out. Heat is what cracks prints, not water. Turning the tee inside out keeps the print away from the drum.
Skip the dryer where you can. Line dry in shade — direct sun fades both dye and print.
Iron on the reverse only, warm, never directly over the print.
Wash with like colours for the first two cycles. Our dyes are set and azo-free, but new cotton always releases a little colour.